mojo | (noun) | mō-jō

A magical spell, hex or charm. A magical power.

Learn about Marketing Mojo

Marketing Mojo is grounded in the belief that there is a space where Purpose and Profit not only peacefully co-exist, but also play well in the sandbox together and sometimes even share toys.


High performing brands see purpose as an action, not a declaration or just a page on their website or in the annual report. When deployed in a truly authentic way, that is not just how you market, but the underlying ethos woven into the DNA of an enterprise and deeply embedded in its culture, purpose is how you win.
 

Meet our Chief Mojo Officer

Lisa Bowman is the Chief Mojo Officer of Marketing Mojo. She was most recently the global CMO of United Way Worldwide, leading the 135+ year old organization’s brand re-invention and winning many awards along the way.  She is also an alumni of UPS, having held many senior level marketing roles before transitioning to a role in The UPS Foundation. One of Lisa’s most public facing achievements was the re-branding of the former MailBoxes, Etc. franchise to what is today, The UPS Store. Lisa lives at the intersection of PURPOSE and PROFIT; operating where they meet. Her goal is to leverage the experience of her past to propel your future. Let her help you with strategies for growth and marketing while helping you find and leverage your purpose.

Strategy: Business, Marketing, & Philanthropy
Research
Social Media
Collaborations & Partnerships
Communications
Marketing
PR
Branding

The Mojo

Moment

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Where's Marketing Mojo?

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Lisa Bowman’s drive to see her marketing strategy add overwhelming value and infuse purpose into to the operating model of her customers is as impressive as it is effective. She has an uncanny ability to see opportunity in the most difficult business challenges, then turn those opportunities into growth accelerating marketing strategies that narrow the psychological distance between the brand and the customer. It’s pure brilliance. That’s why, when we, as an ad agency needed to bring a little something “extra” (some Marketing Mojo if you will) to the table for our clients, we engaged her to help.

Kevin Steltz, SVP BVK Advertising

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